An introductory pitch for Thames Talbot Land Trust

Deeper roots,
wider reach.

A website revamp to help TTLT tell its story with the polish it deserves — and connect with the next generation of landowners.

Sarah Stock × Ryan Currah
About TTLT

The work is already extraordinary.

A registered Canadian charity protecting nature across Elgin, Middlesex, Oxford, Perth, and London — safeguarding land through purchases and donations, and welcoming the community onto it.

Acres protected
2,200+
Nature reserves
30+
Species at risk safeguarded
60+
Counties & regions served
5

Plus year-round community engagement — guided hikes, volunteer stewardship days, and public events that turn neighbours into conservationists.

Meet the team

Design and engineering, in one pair.

Portrait of Sarah Stock

Sarah Stock

UX Manager & Strategist

UX Manager at BMO (AIR MILES); previously Sr. UX Designer at TD, reimagining the home-buying journey. Turns research into product visions people actually follow.

User researchJourney mappingContent strategyProduct vision
Portrait of Ryan Currah

Ryan Currah

Senior Engineer & DevEx Lead

Senior Engineer II at CrowdStrike (Developer Experience); previously Staff DevOps Engineer at Canadian Tire and Cloud Engineer at TD. Turns designs into real, working products — across frontend, backend, and everything they connect to.

Design to productionFrontend & backendIntegrationsProduct building

Complementary by design: Sarah shapes the experience landowners have — Ryan builds the engine that delivers it.

Our approach

Designed with people. Yours to run.

No. 01

Listen first, then sketch

Every design decision traces back to a real conversation — with landowners, donors, volunteers, and the TTLT team. We research before we render.

No. 02

One team, no handoff

Design and engineering happen at the same table. What Sarah prototypes is what Ryan ships — nothing gets lost in translation between a mockup and the live site.

No. 03

Built for a clean handoff

We build with simple, well-documented tools so TTLT's own team can run the site confidently after launch — no fragile tech, no vendor traps, no dependence on us.

No. 04

Measure what matters

Launch early, watch how real visitors behave, and improve. Success isn't page views — it's landowner conversations started and donations completed.

Our goal

A website that earns a landowner's trust.

Donating or selling land is one of the biggest decisions a landowner will ever make. The website is TTLT's first handshake — it should feel as credible as the organization behind it.

1

Professional first impression

Modern design and storytelling that match the calibre of TTLT's conservation work.

2

A clear landowner journey

An obvious, reassuring path from "I own land I care about" to a conversation with TTLT.

3

Reach beyond the converted

Content and SEO built to find landowners across all five counties — not just existing supporters.

4

Fast, reliable, low-maintenance

Performance and infrastructure that a lean charity team can run without an IT department.

The future vision

Every new visitor is a potential reserve.

Nature reserves in TTLT's care

Illustrative growth after relaunch — more landowner conversations, more protected land

0 20 40 60 2026 2027 2028 2029 2030 2031 Site relaunch 58 reserves +25 reserves after relaunch

Projection is illustrative, not a forecast — the point: a stronger front door compounds year over year.

Discovery & next steps

Two questions we'd love to explore today.

Discussion 01

How is NationBuilder working for you?

It bundles CRM, donations, email, and events — how much of that does the team actively use day to day? What's loved, what's tolerated, and what's worked around?

Discussion 02

Restyle, or relocate?

Do we build a beautiful custom theme within NationBuilder — or migrate to a platform chosen for TTLT's next decade? The answer to question one largely decides this.

If today goes well: a short discovery — content & analytics audit, a NationBuilder usage review, and stakeholder chats — then a concrete proposal with options and costs.