A website revamp to help TTLT tell its story with the polish it deserves — and connect with the next generation of landowners.
A registered Canadian charity protecting nature across Elgin, Middlesex, Oxford, Perth, and London — safeguarding land through purchases and donations, and welcoming the community onto it.
Plus year-round community engagement — guided hikes, volunteer stewardship days, and public events that turn neighbours into conservationists.
UX Manager at BMO (AIR MILES); previously Sr. UX Designer at TD, reimagining the home-buying journey. Turns research into product visions people actually follow.
Senior Engineer II at CrowdStrike (Developer Experience); previously Staff DevOps Engineer at Canadian Tire and Cloud Engineer at TD. Turns designs into real, working products — across frontend, backend, and everything they connect to.
Complementary by design: Sarah shapes the experience landowners have — Ryan builds the engine that delivers it.
Every design decision traces back to a real conversation — with landowners, donors, volunteers, and the TTLT team. We research before we render.
Design and engineering happen at the same table. What Sarah prototypes is what Ryan ships — nothing gets lost in translation between a mockup and the live site.
We build with simple, well-documented tools so TTLT's own team can run the site confidently after launch — no fragile tech, no vendor traps, no dependence on us.
Launch early, watch how real visitors behave, and improve. Success isn't page views — it's landowner conversations started and donations completed.
Donating or selling land is one of the biggest decisions a landowner will ever make. The website is TTLT's first handshake — it should feel as credible as the organization behind it.
Modern design and storytelling that match the calibre of TTLT's conservation work.
An obvious, reassuring path from "I own land I care about" to a conversation with TTLT.
Content and SEO built to find landowners across all five counties — not just existing supporters.
Performance and infrastructure that a lean charity team can run without an IT department.
Nature reserves in TTLT's care
Illustrative growth after relaunch — more landowner conversations, more protected land
Projection is illustrative, not a forecast — the point: a stronger front door compounds year over year.
It bundles CRM, donations, email, and events — how much of that does the team actively use day to day? What's loved, what's tolerated, and what's worked around?
Do we build a beautiful custom theme within NationBuilder — or migrate to a platform chosen for TTLT's next decade? The answer to question one largely decides this.
If today goes well: a short discovery — content & analytics audit, a NationBuilder usage review, and stakeholder chats — then a concrete proposal with options and costs.